DAIDO KOGYO
Founded in 1933, listed on the Tokyo and Osaka stock exchanges since 1968, DAIDO KOGYO obtained its first ISO 9002 certification in 1995. In 2004, DID Europe is established as the group's commercial to handle European sales of chains produced in Japan.
DID EUROPE
DID Europe was founded in Italy in 2004 as the European strategic center for sales, logistics and customer service for the DAIDO KOGYO Group, its 100 percent shareholder. With an extensive sales network of more than 40 distributors in more than 30 countries in Europe alone, D.I.D is the world's largest and most respected supplier of original equipment (OEM) and Aftermarket motorcycle chains and wheels. Manufacturers such as Honda, Yamaha, Suzuki, Kawasaki, BMW, Ducati, Harley Davidson, KTM, Piaggio and many others firmly believe in the very high quality offered by DID.
The goal is to distribute the highest standards of the made-in-Japan quality to Europe: a combination of traditional technologies refinement with the constant search for innovation, in order to reach ever more outstanding performance in every field.
D.I.D is the world's leading supplier of original equipment chains and the undisputed benchmark for durability and reliability for Japanese and global manufacturers, as well as for sales in the aftermarket: even our end consumers consider us their first choice.
The brand also brings all its know-how to bear in the creation of exclusive and original products and concepts, such as DIRECT energy transfer for chain rigidity, the exclusive X-Ring® D.I.D or the SHD treatment dedicated to pins.
Each product is born from the experience of specialized technicians and always guarantees the highest level of performance.
From the very beginning, the brand contributes to the development and promotion of two-wheel motor sports through sponsorships and prestigious collaborations, such as those with Ducati Team MotoGP, Yamaha MotoGP Team, Honda World Motocross Team and the top teams of the US AMA Supercross Championship.
Rigorous testing and constant research of the best technologies for increasingly cutting-edge products are key support elements for the best riders, competing on the world's most challenging circuits.
Quality, strength, durability, high performance, power and innovation: these are the characteristics that D.I.D. shares with the best racing teams, which have chosen it to accompany them on the track: Honda, Yamaha, Suzuki, Kawasaki, BMW, Ducati, Harley Davidson, Husqvarna, KTM, MV Agusta, Piaggio.
A company that aims for perfection, but always remains people-friendly.
In fact, it bases its vision of the future on social responsibility and teamwork, cultivates and creates new aspirations by interpreting every challenge as a source of growth, regardless of its complexity.
Every individual potential becomes an integral part of constructive dialogue, turning diversity into opportunities for confrontation and development. The power of ideas and communication becomes a fundamental tool to achieve success, in an increasingly inclusive and collaborative vision of the future.